Melooha Launches Artha Sutram, An AI-Powered Wealth Intelligence Report For Personalized Financial Guidance...

The new offering combines the depth of Vedic astrology with AI to help individuals better understand their financial potential and make more informed life decisions.

Bengaluru: Melooha, a Bengaluru-based AI-first astrology platform caters to over 3 million users across 190 countries, announced the launch of Artha Sutram, a personalised Wealth Astrology Report that combines the timeless wisdom of vedic astrology with the power of artificial intelligence to deliver deeper contextual financial insights.

As per Indian philosophy, Artha represents prosperity, purpose, and material well-being, one of the four fundamental pursuits of life. Inspired by this philosophy, Artha Sutram is designed to help individuals  understand their financial journey through the lens of astrology. By analysing an individual’s birth chart, planetary influences, and astrological combinations associated with wealth, career, opportunities, and financial patterns, the report provides personalised guidance tailored to each user’s life path.

While astrology has long been used to understand an individual’s strengths, opportunities, and life cycles, interpreting complex birth charts often requires significant expertise. Artha Sutram bridges this gap to get more personalised insights on the financial journey by using Melooha’s proprietary AI engine to make it more accessible, and easier to understand. Rather than replacing astrology, AI serves as an intelligent assistant that enhances the delivery of personalised astrological guidance at scale.

The launch comes amid rising consumer interest in wealth-focused astrological guidance. On the Melooha platform, wealth-related queries account for nearly 15% of all user questions and have grown by over 50% in the last 12 months, reflecting an increasing demand for personalised insights around financial planning, career growth, and long-term prosperity.

As more individuals seek personalised guidance for important life decisions, astrology is increasingly being viewed as a tool for self-awareness and long-term planning, including financial wellbeing. The trend is particularly pronounced among working professionals, with 65% of users seeking wealth guidance falling in the 25–44 age group individuals in their prime earning and wealth-building years who are increasingly looking for personalised guidance to navigate important financial decisions.

Recognising this shift, Melooha developed Artha Sutram to offer users meaningful astrological insights into their wealth potential, career growth, and financial patterns. The report analyses an individual’s Vedic birth chart to provide personalised insights into wealth yogas, favourable financial periods, career and income potential, along with tailored remedies and guidance, making complex astrological interpretations simple and accessible through AI.

Speaking on the launch, Vikram Labhe, Founder & CEO, Melooha, said:

“For centuries, Vedic astrology has helped people understand different aspects of their lives, including wealth, career, and prosperity. One of the most celebrated figures in this tradition was the legendary astrologer Varahamihira, one of the nine gems in King Vikramaditya’s court, who is said to have been consulted on matters of governance and prosperity. At Melooha, we believe technology should enhance this timeless wisdom, not replace it. Inspired by over 5,000 years of Vedic knowledge, Artha Sutram combines the depth of Vedic astrology with AI to make personalised wealth insights more accessible and relevant for today’s generation. More than just an astrology report, it serves as a personalised financial roadmap that helps individuals identify their wealth strengths, uncover potential income opportunities, understand financial patterns, and navigate their wealth journey with greater clarity, while keeping astrology at the heart of the experience.”

Artha Sutram reflects Melooha’s broader vision of making authentic astrological guidance more accessible through responsible technology. By combining expert astrological principles with AI-driven personalisation, the platform continues to simplify complex astrological interpretations, enabling users to make more informed decisions across various aspects of life while staying rooted in the timeless wisdom of astrology.

Mr. Vikram Labhe, Founder & CEO, Melooha & Artha Sutram

About Melooha

Melooha is an AI-powered life guidance platform that combines artificial intelligence with traditional knowledge to deliver personalised insights across relationships, career, personal growth, and wealth. Serving over 3 million users across 190 countries, Melooha is building AI-powered guidance solutions designed to help individuals make more informed life decisions.

For more information, contact:

Heeta Raina
heeta@moshimoshi.in

कंट्री क्लब हॉस्पिटॅलिटी अँड हॉलिडेज प्रायव्हेट लिमिटेडने कंट्री क्लब मास्टरकार्ड – तुर्कस्तान सादर केले....

थायलंड मास्टरकार्डच्या प्रचंड यशानंतर, कंट्री क्लबने आपल्या जागतिक विस्ताराच्या प्रवासात आणखी एक महत्त्वपूर्ण पाऊल उचलले आहे.

मुंबई, २७ जुलै, २०२६: कंट्री क्लब हॉस्पिटॅलिटी अँड हॉलिडेज प्रायव्हेट लिमिटेडने आज ‘कंट्री क्लब मास्टरकार्ड – तुर्कस्तान’च्या भव्य शुभारंभाची घोषणा केली. यासह, कंपनीने आपल्या जागतिक सुट्टीच्या अनुभवांच्या वाढत्या पोर्टफोलिओमध्ये आणखी एका प्रतिष्ठित आंतरराष्ट्रीय स्थळाची भर घातली आहे. ‘कंट्री क्लब मास्टरकार्ड – थायलंड’च्या प्रचंड यशानंतर, कंपनी आता तुर्कस्तानचे कालातीत सौंदर्य, समृद्ध वारसा आणि उत्कृष्ट पाहुणचार आपल्या सदस्यांसाठी अधिक जवळ आणत आहे.

अध्यक्ष आणि व्यवस्थापकीय संचालक श्री. राजीव रेड्डी यांच्या अलीकडील तुर्कस्तान दौऱ्यानंतर हा शुभारंभ करण्यात आला आहे. या दौऱ्यादरम्यान, त्यांनी देशातील भरभराटीला आलेल्या पर्यटन आणि पाहुणचार क्षेत्राचे निरीक्षण केले आणि अनेक प्रतिष्ठित राजनैतिक अधिकारी, पर्यटन क्षेत्रातील नेते, पाहुणचार भागीदार आणि प्रमुख व्यावसायिक व्यक्तींची भेट घेतली. हा दौरा भारत आणि तुर्कस्तान यांच्यातील पर्यटन आणि व्यावसायिक संबंध अधिक दृढ करण्याच्या दिशेने एक महत्त्वपूर्ण पाऊल होते.

आपल्या भेटीदरम्यान, श्री. रेड्डी यांनी तुर्कस्तानच्या खऱ्या सौंदर्याचा अनुभव घेतला—कप्पाडोसियामधील जादुई सूर्योदयापासून (जिथे शेकडो रंगीबेरंगी हॉट एअर बलून सकाळचे आकाश उजळवतात) ते पूर्व आणि पश्चिम यांचा संगम असलेल्या इस्तंबूल शहराच्या कालातीत आकर्षणापर्यंत. उत्कृष्ट तुर्की कलाकुसर, हाताने रंगवलेली इझनिक सिरॅमिक्स, सुगंधी मसाले, तुर्की मिठाई आणि शतकानुशतके चालत आलेल्या परंपरांनी भरलेल्या भव्य ग्रँड बाजार आणि स्पाइस बाजारने देशाच्या समृद्ध सांस्कृतिक वारशाची झलक दाखवली. ब्लू मशिद, हागिया सोफिया, डोलमाबाहचे पॅलेस आणि सुंदर बोस्फोरस यांसारख्या प्रतिष्ठित स्थळांना दिलेल्या भेटींमुळे तुर्कस्तान जगातील सर्वात लोकप्रिय पर्यटन स्थळांपैकी एक का आहे, हे देखील दिसून आले.

या अविस्मरणीय अनुभवांनी प्रेरित होऊन आणि भारतातील तुर्कस्तानचे महावाणिज्यदूत महामहिम श्री. मिनिटो विजितो यांच्या प्रेमळ निमंत्रणाने प्रोत्साहित होऊन, कंट्री क्लब आता इस्तंबूल आणि कपाडोसियामध्ये धोरणात्मक फ्रँचायझी भागीदारीच्या संधी शोधत आहे. यामुळे आंतरराष्ट्रीय हॉस्पिटॅलिटीमध्ये आपली पोहोच वाढवण्याच्या आणि सदस्यांना जागतिक दर्जाच्या स्थळांवर प्रवेश उपलब्ध करून देण्याच्या त्यांच्या दूरदृष्टीला अधिक बळकटी मिळेल.

आज, कंट्री क्लब हॉस्पिटॅलिटी अँड हॉलिडेज प्रा. लि. भारत आणि आंतरराष्ट्रीय स्थळांवरील ३० मालकीच्या आणि ७० हून अधिक फ्रँचाइझ्ड प्रॉपर्टीजच्या नेटवर्कद्वारे जगभरातील २० लाखांहून अधिक सदस्यांना अभिमानाने सेवा देत आहे. कंपनी दरवर्षी ७०,००० हून अधिक रूम नाइट्स (हॉटेलमधील मुक्काम) प्रदान करते, जे तिच्या सदस्यांचा विश्वास आणि व्हेकेशन ओनरशिप व हॉस्पिटॅलिटी उद्योगातील तिचे नेतृत्व दर्शवते. कंट्री क्लब मास्टरकार्ड – तुर्कस्तानचे प्रक्षेपण हे जगभरात उत्कृष्ट सुट्टीचा अनुभव देण्याचे आमचे वचन पूर्ण करण्याच्या आणि जागतिक हॉस्पिटॅलिटीमध्ये आमची पोहोच वाढवण्याच्या दिशेने टाकलेले आणखी एक पाऊल आहे.

कंट्री क्लब मास्टरकार्ड – तुर्कस्तान खालील फायदे देते:

• एका जोडप्यासाठी मोफत येण्या-जाण्याचे आंतरराष्ट्रीय विमान तिकीट.
• तुर्कस्तानमध्ये (इस्तंबूल आणि कपाडोकिया) ५ रात्री, ६ दिवसांची आलिशान सुट्टी.
• जगभरातील कंट्री क्लबच्या मालकीच्या आणि फ्रँचाइझ्ड प्रॉपर्टीजमध्ये ३० वर्षांच्या सुट्टीचे विशेष हक्क.
• कंट्री क्लबच्या वाढत्या जागतिक हॉस्पिटॅलिटी नेटवर्कसह प्रीमियम सुट्टीचा अनुभव.

या प्रसंगी बोलताना, कंट्री क्लब हॉस्पिटॅलिटी अँड हॉलिडेज प्रा. लि. चे अध्यक्ष आणि व्यवस्थापकीय संचालक, श्री. राजीव रेड्डी म्हणाले, “तुर्की हे केवळ एक पर्यटन स्थळ नाही—तर तो एक असा अनुभव आहे जो तुमच्यासोबत कायम राहतो. कपाडोशियावर रंगीबेरंगी हॉट एअर बलून उंच उडताना पाहणे, इस्तंबूलच्या चैतन्यमय बाजारपेठांमध्ये फिरणे, शतकानुशतके जुन्या भव्य वास्तुकलेचे कौतुक करणे आणि तुर्कीच्या पाहुणचाराचा अनुभव घेणे—या सर्वांनी आम्हाला खात्री पटवून दिली की आमच्या सदस्यांसाठी हे एक आवर्जून भेट देण्यासारखे ठिकाण आहे. आमच्या थायलंड मास्टरकार्डच्या प्रचंड यशानंतर, आम्हाला ‘कंट्री क्लब मास्टरकार्ड – तुर्की’ सादर करताना अभिमान वाटत आहे. याच्या माध्यमातून, आम्ही भारतीय कुटुंबांना जगातील सर्वोत्तम प्रवास अनुभवांपैकी एक अनुभव देत आहोत, तसेच देशात दीर्घकाळ टिकणारी पाहुणचार भागीदारी निर्माण करत आहोत.”

हे अनावरण, नवीन आणि अद्वितीय आंतरराष्ट्रीय हॉलिडे सदस्यत्वांच्या माध्यमातून ‘अनुभवात्मक प्रवासा’ची पुनर्व्याख्या करण्याच्या कंट्री क्लबच्या निरंतर वचनबद्धतेचे प्रतीक आहे. प्रत्येक नवीन स्थळासोबत, कंपनी भारतीय प्रवाशांना जगातील सर्वोत्तम पाहुणचार अनुभवांशी जोडण्याची आणि जागतिक पर्यटन भागीदारांसोबत अर्थपूर्ण सहयोग निर्माण करण्याची आपली दृष्टी अधिक दृढ करत आहे.

कंट्री क्लब आंतरराष्ट्रीय स्तरावर विस्तार करत असताना, ‘कंट्री क्लब मास्टरकार्ड – तुर्कस्तान’ चे अनावरण हे, आपल्या सतत वाढणाऱ्या सदस्य परिवाराला अविस्मरणीय सुट्ट्या, उत्कृष्ट जीवनशैलीचे अनुभव आणि जागतिक दर्जाचे आतिथ्य प्रदान करण्याच्या प्रवासातील एक महत्त्वाचा टप्पा आहे.

तुर्कस्तानमधील पर्यटन आणि आतिथ्य क्षेत्रातील प्रचंड क्षमता ओळखून, कंट्री क्लब हॉटेल व्यावसायिक, आतिथ्य उद्योजक, पर्यटन भागीदार, गुंतवणूकदार आणि फ्रँचायझी भागीदारांना तुर्कस्तानमध्ये एक मजबूत आतिथ्य नेटवर्क तयार करण्यासाठी आणि अपवादात्मक प्रवासाचे अनुभव निर्माण करण्यासाठी एकत्र काम करण्याचे आवाहन करत आहे.

फ्रँचायझी चौकशी आणि व्यावसायिक सहकार्यासाठी, www.countryclubindia.net या संकेतस्थळाला भेट द्या.

Rakesh

General Manager – Marketing

Country Club Hospitality & Holidays Limited

Mob: +91 98205 22076

कंट्री क्लब हॉस्पिटॅलिटी अँड हॉलिडेज प्रायव्हेट लिमिटेडने कंट्री क्लब मास्टरकार्ड – तुर्कस्तान सादर केले.

Fashion Designer Aisha Shetty’s YASHNA COLLECTION Completes Two Years, A Beautiful Blend Of Traditional Style And Modern Fashion...

Mumbai: Fashion designer Aisha Shetty’s ‘Yashna Collection’ saree store, which presents a beautiful blend of Indian tradition and modern fashion in the fashion world, has completed two years. In a very short time, YASHNA Collection has established a special identity among saree lovers. It offers a beautiful range of sarees, from traditional Indian sarees to designer and handmade sarees, designed keeping in mind different occasions and women’s preferences.

Located at Shop No. 24 of Vaibhav Building in Azad Nagar, Goregaon West, Yashna Collection offers bridal sarees, Banarasi silk sarees, Kanjeevaram silk sarees, Kasturi traditional silk sarees, classic handloom sarees, zari sarees, georgette sarees, designer sarees, and handmade sarees.  Additionally, the Bridal Collection, Banarasi Silk Collection, Kanjeevaram Collection, Kasturi Silk Collection, Handloom Collection, Zari Collection, Georgette Collection, Designer Saree Collection, and Handmade Saree Collection are also special attractions for customers.

Aisha Shetty believes that the sari is not just a garment, but a beautiful medium to express Indian culture, tradition, and feminine beauty. Her goal is to ensure that every woman finds a sari that reflects her personality, taste, and fashion sense in her own unique style.

Aisha Shetty says, “My goal is always to ensure that every woman who visits YASHNA Collection finds something unique and personalized. Every woman has her own unique style of wearing a sari, and I want our collection to help them showcase this style more beautifully to the world. It is my dream to take YASHNA Collection to a larger scale in the future.”

The beauty and unique designs of YASHNA Collection are not limited to the store. Its designer sarees have also been showcased in ramp shows and fashion walks. Recently, at a fashion show held in Chandigarh, the YASHNA Collection sarees captivated audiences with their beauty and attractive designs. Furthermore, the YASHNA Collection sarees have also been showcased in Ghatkopar, Mumbai.

Now, the beautiful YASHNA Collection sarees are being showcased at a special event at Inorbit Mall, Mumbai. This event will provide saree lovers with an opportunity to see the unique designs and beauty of the YASHNA Collection up close.

Customers can easily experience this beautiful blend of fashion and tradition online. One can order their favorite saree online through the YASHNA Collection website. Additionally, one can browse the collection and order their favorite saree through Instagram.

Aisha Shetty is now moving forward to expand the YASHNA Collection further. Their aim is to bring the beauty and rich tradition of the Indian sari to women across the country by combining it with the latest fashion trends. That’s why YASHNA Collection offers a beautiful range of sarees for weddings, family gatherings, festivals, and other special occasions.

For women seeking a beautiful balance between Indian tradition and modern fashion, YASHNA Collection is emerging as a destination that offers a beautiful blend of choice, quality, and style.

Fashion Designer Aisha Shetty’s YASHNA COLLECTION Completes Two Years, A Beautiful Blend Of Traditional Style And Modern Fashion

Retiring On Your Own Terms With ICICI Pru Gold Pension Savings: The Growing Shift Toward Lifelong Financial Freedom...

India is undergoing a significant demographic shift. While we celebrate being a young nation, we are rapidly transitioning into a society with a rapidly aging population. By 2036, one in every seven Indians will be a senior citizen and the number is projected to surge to 230 million, according to the National Commission on Population[1].

As life expectancy rises and the traditional social security of relying solely on next-generation support is changing, retirement planning has become a necessity rather than a choice.

To address this, ICICI Prudential Life Insurance has designed ICICI Pru Gold Pension Savings, a bonus-linked pension plan built on the pillars of safety and flexibility. This pension product offers the best of both worlds, allowing customers to accumulate corpus for pension with safety of capital invested and, partial withdrawal to meet liquidity needs in case of major life events or illnesses, ensuring that a family’s financial future remains secure.

Mr. Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said, “At ICICI Prudential Life, we believe retirement should be a milestone of celebration, not financial stress. ICICI Pru Gold Pension Savings has been designed to offer certainty, growth through bonuses and the flexibility to access funds to meet life’s uncertainties in case of major life events or illnesses. By providing up to 25% emergency withdrawal feature and a corpus for retirement, this plan empowers our customers to transition from ‘active earning’ to ‘retirement income’ without compromising their dignity or aspirations. What makes the plan even more relevant to retirement planners is that it also provides health management and wellbeing services in the form of complimentary health check-ups.”

Let’s understand how this product works, consider Prateek, a 40-year-old professional. By saving ₹1.5 lakh annually for 10 years, he was able to build a retirement corpus of ₹44 lakh by the age of 60, assuming an 8% per annum rate of return or ₹25 lakh assuming a 4% per annum rate of return. The plan allows him to take up to 60% of this corpus as a tax-free lump sum to settle immediate goals like travel or a home renovation. He can receive guaranteed regular life-long income with the balance amount by purchasing an annuity product, ensuring he remains financially independent in his golden years.

In essence, ICICI Pru Gold Pension Savings redefines retirement by combining capital protection, bonus-driven growth, and emergency liquidity feature (up to 25% withdrawal). By including complimentary health check-ups and offering a  tax-free withdrawal at maturity, the plan offers a holistic, disciplined and secure path that empowers customers to achieve financial independence and peace of mind during their golden years.

[1]https://www.pib.gov.in/PressReleasePage.aspx?PRID=2153127&reg=3&lang=2https://www.pib.gov.in/PressReleasePage.aspx?PRID=2244485&reg=3&lang=1

Retiring On Your Own Terms With ICICI Pru Gold Pension Savings: The Growing Shift Toward Lifelong Financial Freedom

Nearly 90% Of Crypto Investors Aware Of Taxation, 66% Say It Is Unfair: Coinswitch Survey Finds...

Report Highlights Demand for Predictable, Market-Aligned Crypto Tax Framework

Ahead of the upcoming Union Budget in February, CoinSwitch has released insights from a nationwide survey capturing investor sentiment on the taxation and regulation of crypto (Virtual Digital Assets – VDAs) in India.
The survey indicates a high level of awareness of India’s current crypto taxation framework. Nearly 90% of respondents reported familiarity with key provisions, including the 30% tax on gains, the absence of loss set-off or carry-forward, and the 1% TDS on transactions. Despite this awareness, a majority of respondents expressed concerns regarding the perceived fairness of the current framework. 66% believe the current crypto tax structure is unfair.
Commenting on this Mr Ashish Singhal, Co-founder of CoinSwitch, says, “The survey shows that investors are not seeking tax exemptions, but rationalisation. Respondents favour lower tax rates, loss set-off provisions, reduced TDS, and clearer regulations aligned with established financial markets. The findings indicate that investors are informed, willing to comply, and seeking a fair and predictable framework. As the Union Budget approaches, rationalising crypto taxation and providing regulatory clarity can support compliant onshore participation and contribute to a more transparent and well-regulated digital asset ecosystem.”
Taxation is also influencing market behaviour. A majority of respondents (59%) reported reduced participation in crypto investing or trading due to the prevailing tax regime. This trend suggests that the current tax structure appears to be influencing participation patterns, with potential implications for trading volumes, liquidity, and onshore market activity.

In contrast, 17% indicated increased participation, while 16% said taxation had no impact on their activity. At the same time, these segments of respondents reported stable or increased participation despite the tax regime. This suggests that some investors are adopting longer-term investment approaches, placing greater value on regulatory certainty than short-term tax considerations.
A majority of respondents favour integrating crypto into India’s mainstream financial taxation system. 61% believe crypto should be taxed similarly to equities or mutual funds. 17% prefer a separate tax framework. This reflects a preference for treatment aligned with established financial instruments.
When it comes to information sources, respondents primarily rely on crypto platforms and exchanges (30%), followed by news media (27%) and social media (25%) for updates on crypto and taxation. This highlights the role of platforms in investor education and the importance of consistent, authoritative regulatory communication.
Beyond taxation, the survey highlights the importance of broader regulatory clarity. Over 80% of respondents consider clear regulation to be important, with 60% rating it as extremely important, underscoring the view that tax reform alone is insufficient to build long-term investor confidence.

Overall, policy sentiment captured in the survey leans towards enablement, with 51% of respondents believing that crypto should be encouraged as a new asset class in India.

Full Survey Report here: https://coinswitch.co/switch/wp-content/uploads/2026/01/Tax-Survey-Report-2026.pdf

Nearly 90% Of Crypto Investors Aware Of Taxation, 66% Say It Is Unfair: Coinswitch Survey Finds

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