On 3 years of Prem Ratan Dhan Payo, taking forward 71 years of legacy, Rajshri Productions announces new film Hum Chaar in a unique way...
Founded by the late Shri. Tarachand Barjatya, Rajshri Productions started its journey in 1947.
Whenever we think of Rajshri films, a trail of nostalgic family bonding scenarios take us down the memory lane, that’s the impact of cinema Rajshri Productions has left on its viewers. To understand one’s audience and building a legacy by adding generations to it for 71 years isn’t a cake walk, however Rajshri Productions has been doing that with ease and is now all set to add another emotion to its brand.
Carrying forward the legacy , On the 3 year celebration of Prem Ratan Dhan Payo they are all set to announce their new film, ‘Hum Chaar’, The film is based on friendship and with Rajshri’s philosophy of ‘family first’ ,a new phenomenon that ‘friends are family too’ gets introduced in Indian Cinema.
In a very warm and unique way Rajshri Productions introduced ‘Hum Chaar’ to their audiences, with a series and sequences of their previous hits in a video.
The video’s theme revolves around family and love, with scenes & dialogues from their greatest hits and with a branched message, ‘friends are family too’.
Hum Chaar explores the idea that in a world where families are nuclear and joint families are rarely seen, friends become family too.
Rajshri Productions is one of the pioneers in Indian cinema and has been around since India got it’s independence, hence it has always held Indian values and bonds in its films. Having said that it has always been evolving with time and each film has had the essence of present speaking volumes of the Indian culture and values.
From 1989, under the direction of Sooraj R. Barjatya, Rajshri became the trendsetter for a whole generation with films like ‘Maine Pyaar Kiya’ – a simple teenage romance – which was the biggest hit of the year and went on to win six Filmfare awards; ‘Hum Aapke Hain Koun…!’ – a film that managed to rewrite history by being the highest grossing film of all time in Indian cinema and started the trend of glamorous musicals in India . ‘Hum Saath Saath Hain’ is still considered the quintessential family film across all the generations, it was one of the biggest star cast ensembles of it’s time. ‘Vivaah’ is lauded for being one of the most simple and yet profound romances till date. ‘Prem Ratan Dhan Payo’ marks the return of superstar Salman Khan’s most beloved character – Prem and holds the record of being in the top five bracket of opening day collections.
Rajshri has enjoyed a special place in the hearts of Indian audiences for seven decades by exploring new avenues and laying the groundwork in the entertainment industry while being rooted in the philosophies of promoting good and wholesome cinema, music and TV serials. Rajshri has always supported new talent and has been a launching pad for many famous actors, directors, music directors, singers, producers and cinematographers.
Hum Chaar, Rajshri’s 58th production is slated to release in Early 2019.
