Rush By Hike Unveils Its Maiden Campaign #Chalojeetkichaal With Krushna Abhishek To Champion Skill-Based Gaming In India...

~Celebrating India’s smart causal gamers, the campaign rolls out across TV, Radio, and Digital in high-growth markets.~

India’s real-money gaming scene just got a turbocharge of fun and desi flair. Rush, the leading skill-based casual gaming platform from Hike, has unveiled its first-ever brand campaign, #ChaloJeetKiChaal, starring none other than actor-comedian Krushna Abhishek. Brimming with humour, hustle, and classic everyday jugaad, the campaign celebrates the sharp-minded, quick-footed players of Bharat who turn life’s curveballs into game-winning moments.

Marking Rush’s most ambitious communications push yet, the five-week campaign goes live across TV, radio, and digital starting June 10, aiming to reach over 20 million users in India’s fast-growing Hindi-speaking markets.

At its core, #ChaloJeetKiChaal celebrates everyday champions, those who navigate life’s plot twists with skill, hustle, and heart, turning daily challenges into moments of victory. With Rush’s flagship game, Ludo, as the hero, Krushna Abhishek brings his signature high-energy charm and street-smart comedy to the forefront, proving that in both life and gaming, bold moves and smart thinking are the ultimate power combo.

“#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Manish Kumar, CFO, Hike.

By blending aspirational storytelling with colloquial flair, the campaign hits the sweet spot for young, ambition-driven India especially in Tier 2 and Tier 3 cities where value, status, and entertainment converge in one super app.

“India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Manish Kumar, CFO, Hike. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”

Backing the Buzz with Big Moves, Rush is pulling out all the stops to take this campaign to the next level:

• 360° media rollout spanning television, radio, and digital to build omnichannel visibility.
• High-impact performance marketing across Meta and Google aimed at quality user acquisition via celebrity integrations with Manisha Rani, Sunny Singh, and Nitish Rana.
• Driving deeper market penetration through targeted vernacular campaigns and culturally-rooted storytelling, led by regional influencers who bring local flavor and authentic relevance to the Rush narrative.
• In-app and social media contests to fire up community participation and competitive spirit.

At the heart of the campaign is the Leedo Champions League, Rush Ludo’s flagship tournament offering high-value rewards such as cash prizes, gadgets, and vehicles, reinforcing the platform’s promise of skill-based play and real-world gains.

As India’s online gaming market evolves, Rush is taking a stand with the message gaming success should be earned, not lucked into. The campaign reinforces that Rush Ludo is 100% skill-based, with gameplay that rewards smart decisions and strategic thinking. Reinforcing this stand, the platform continues to invest in user education around game mechanics and transparent matchmaking systems, ensuring that every win is a true reflection of the player’s skill.

So, get ready to play smart and win big. As Krushna Abhishek brings the heat with #ChaloJeetKiChaal.

Rush By Hike Unveils Its Maiden Campaign #Chalojeetkichaal With Krushna Abhishek To Champion Skill-Based Gaming In India

Jindal Rice Mills Launches Nourifyme – A Fortified Nutrition Brand To Fight Malnutrition In India...

New range of Fortified Rice, Basmati, and Wheat Atta launched in Chandigarh aims to improve everyday nutrition and support India’s national health goals

Chandigarh, June 9, 2025 –  In a significant stride toward India’s nutritional transformation, Jindal Rice Mills announced the official launch of Nourifyme, a new consumer brand offering a range of Fortified Rice, Fortified Basmati Rice, and Fortified Wheat Atta. The launch took place at the Taj Chandigarh during a high-profile industry event titled “Unlocking Market Potential: Advancing Fortified Rice in Punjab.”

Gracing the occasion as Chief Guest, Shri Tarunpreet Singh Sond, Hon’ble Minister, Industry & Commerce, Rural Development & Panchayats,  Tourism and Cultural Affairs, Investment Promotion, Hospitality, and Labour, Government of Punjab, delivered the keynote address. In his remarks, the Minister emphasized the government’s commitment to food fortification as a national priority.

“Rice fortification is a crucial component of India’s battle against hidden hunger. As we scale up fortified rice distribution across government schemes, initiatives like this are essential to extend these benefits to retail consumers. I commend Jindal Rice Mills for taking this forward-looking step toward public health,” said Shri Tarunpreet Singh Sond.

Nourifyme is a response to India’s growing need for nutrient-rich, affordable staple foods, aimed at addressing widespread micronutrient deficiencies. The brand draws on decades of milling expertise, now aligned with national nutrition goals.

“By combining our legacy in rice milling with science-backed fortification, Nourifyme brings together quality, taste, and health in one plate,” added Vishal Gupta, Co-Founder at Jindal Rice Mills.

“With Nourifyme, we are not just launching a product line—we are launching a mission to put better nutrition in every Indian kitchen,” said Ankit Jindal, Co-Founder at Jindal Rice Mills.

The Nourifyme range is enriched with a scientifically chosen blend of essential micronutrients aimed at addressing widespread nutritional deficiencies in India. Each product is fortified with Iron to combat anemia and support cognitive development, Folic Acid to aid in cell growth and maternal health, and Vitamin B12 for nerve function and red blood cell formation. In addition, Zinc is included to strengthen immunity and aid healing, while Vitamin A supports vision and overall immune health. Together, these nutrients play a vital role in promoting better health outcomes for individuals and families across age groups.

“Malnutrition affects 37% of children under 6 yrs of age and these children in particularly girls grow into adolescence with protein and micronutrient deficiency, contributing to the problem of anemia in reproductive ages.  Anemia affects 57% of women in reproductive ages and 52% women suffer anemia during pregnancy (NFHS-6). Malnutrition and deficiency of micronutrients in particularly iron, folic acid, and Vitamin B12 – are major concerns among women of reproductive age.  These contribute to rising anemia among women in reproductive age during pregnancy,” Dr. Neena Malhotra, Prof. & Head, Deptt. of Obstetrics & Gynecology, AIIMS, New Delhi.

Despite National programmes on Anemia Prevention, the prevalence of anemia has not shown a decline. There is therefore a strong need to go beyond supplementation with iron and Folic acid tablets. Staple food fortification with micronutrients is a good option with proven benefits improving anemia on a large scale. Fortifying staple foods, wheat flour, rice or edible oils with essential micronutrient will improve nutrition and well – being of women in India.  I strongly advocate the inclusion of fortified foods in everyday diets to reduce risks of anemia and support healthy pregnancies,” added Dr. Neena Malhotra.

The event also showcased Nourifyme’s strong collaboration with global nonprofit TechnoServe, which leads the Millers for Nutrition – Asia program. This program supports rice millers across South Asia in adopting fortification best practices to improve public health outcomes.

Opening the event, Mr. Abhishek Shukla, Country Program Manager, Millers for Nutrition – India, outlined the importance of private sector innovation in solving national nutrition challenges.

“Millers are at the heart of India’s food system. When they step forward to fortify, they don’t just shift business—they shift lives. We are proud to support millers like Jindal Rice Mills in expanding the reach of fortified staples,” said Abhishek Shukla.

The Nourifyme range will be made available through key retail and distribution channels, with plans to expand across northern and eastern India in the coming quarters. A launch video showcasing the vision and product portfolio was screened during the event, followed by a product showcase where guests could experience the look, feel, and packaging of the full Nourifyme lineup.

White Spoon Fortified Basmati Rice, developed by Anand Agro Industries, was also launched today alongside Nourifyme. Fortified with Iron, Zinc, Folic Acid, B3 and B12 Vitamins, White Spoon is crafted to support better nutrition outcomes across communities. With a focus on both consumer markets and welfare distribution, it reinforces the commitment to combating hidden hunger through everyday staples.

The event concluded with a vote of thanks from Mr. Shubham Mishra, Food Fortification Manager, Millers for Nutrition India, who reiterated the importance of joint action.

“India’s fight against malnutrition needs both scale and innovation. It’s partnerships like this—between committed entrepreneurs and enabling institutions—that make change possible,” said Shubham Mishra.

The event was attended by leading millers from Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir, along with members of the food processing industry, nutrition advocates, and development sector professionals.

With Nourifyme, Jindal Rice Mills aims to position itself as a trusted household brand for fortified staples, contributing to the national goal of a malnutrition-free India.

About Jindal Rice Mills

Jindal Rice Mills is a trusted name in India’s rice milling industry, known for its commitment to quality, innovation, and nutrition. With decades of experience in sourcing, processing, and supplying premium grains, the company is now leading the charge in fortified food solutions through its new brand, Nourifyme. Rooted in Punjab and serving markets across India, Jindal Rice Mills is dedicated to building a healthier, well-nourished nation.

About Millers for Nutrition

Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Bühler, dsm-firmenich, Mühlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at http://www.millersfornutrition.com/

(L to R) Bharat Bhushan Bansal, Ankit Jindal, Dr. Neena Malhotra, Vishal Gupta, and Deepti Gulati

(L to R) Vishal Gupta, Shubham Mishra, Punjab Cabinet Minister Tarunpreet Singh Sond, Ankit Jindal, Abhishek Shukla.

Jindal Rice Mills Launches Nourifyme – A Fortified Nutrition Brand To Fight Malnutrition In India

Brand Launch Of Gandhi Law Partners By Karan Gandhi, Unnatii Gandhi, And Phalgun Gandhi — Marking The Beginning Of A New Chapter In Legal Excellence...

I’m proud to announce the official launch of Gandhi Law Partners, a boutique firm dedicated to delivering strategic, responsive, and results-driven legal counsel. After carrying a legacy from my father, Phalgun Gandhi who’s into this fraternity since last almost 35 years who practiced  law within larger firms and represented wide range of clients, I founded this firm with a clear vision: to provide high-quality legal solution and rather than legal service which primarily focuses on result oriented work which is coupled with grounded in personal attention, transparency, and trust.

Why Now?

The legal landscape is evolving, and so are client expectations. More than ever, individuals and businesses want not just legal representation, but a legal partner—someone who listens, explains, and advocates with both competence and compassion. I saw a growing need for a practice that’s nimble, tech-enabled, and fully committed to client success. That realization sparked the birth of Gandhi Law Partners

Our Mission and Values :

At the heart of our firm is a commitment to accessibility and excellence. Whether you’re navigating a complex business matter, facing a personal legal challenge, or preparing for the future, we approach every case with clarity and strategy. Our values are simple: integrity, empathy, and relentless advocacy.

Practice Areas :

Gandhi Law Partners will focus on Everything and anything in Real Estate, Wills and Estates including of procuring Grants of Probate, LOA, LOA With Will, Succesion Certificate, Heirship Certificate, Guardianship Certificate from Hon’ble Court, Criminal Laws, Commercial Disputes, Alternative Dispute Resolution, Corporate Concerns, Family Disputes and other legal remedies , offering both litigation and advisory services. We welcome clients from all over Maharashtra and Goa and beyond, and we’re equipped to meet today’s fast-moving legal needs.

Looking Ahead :

This launch is more than just a new business venture—it’s the realization of a long-standing vision to build a firm where people come first, and results follow. I’m excited to serve our community, collaborate with fellow professionals, and grow a firm that reflects the highest standards of the legal profession.

For more information or to schedule a consultation,

visit us at https://www.gandhilawpartners.com/

Brand Launch Of Gandhi Law Partners By Karan Gandhi, Unnatii Gandhi, And Phalgun Gandhi — Marking The Beginning Of A New Chapter In Legal Excellence

Deltin Star Weekend – Diamond Edition Dazzles With Four Days Of Luxury, Entertainment, Diamonds And Celebrities...

~ A Spectacular Four-Day Affair with Sonakshi Sinha, Harbhajan Singh, Sukhwinder Singh, and RJ Mallishka ends on a high note at Deltin Royale ~

Deltin, India’s premier gaming and entertainment brand, wrapped up its most extravagant celebration the Deltin Star Weekend – Diamond Edition, held from April 17th to 20th, 2025, at the Deltin Royale, Goa. The four-day extravaganza was a resounding success, bringing together luxury, glamour, high-stakes gaming, and star-studded entertainment under one roof.

The Deltin Star Weekend – Diamond Edition sparkled from the very first night as Solitario, the bling partner of the event, unveiled an exclusive diamond selection during a breathtaking one-of-its-kind fashion show titled ‘Runway to the Stars’. Held on April 17th atop the magnificent upper deck of Deltin Royale, the event dazzled guests with a seamless blend of style, elegance, and luxury — all set against the shimmering skyline of Goa’s Mandovi River. As the official curtain raiser to the weekend, the fashion show also spotlighted the 12 grand diamond-studded prizes awaiting lucky winners on board, setting the tone for a truly glamorous and high-stakes celebration.

The excitement peaked with appearances from some of India’s biggest celebrities. On April 18th, cricketing legend Harbhajan Singh made a star appearance, engaging with guests and participating in an exclusive interaction with the audience along with  RJ Mallishka, where he shared candid moments from his career and life beyond the pitch.

Music took centre stage on April 19th as playback icon Sukhwinder Singh lit up the night with a power-packed live performance, bringing his signature energy and charisma to the Deltin Royale stage.

The grand finale on April 20th was nothing short of spectacle as Bollywood superstar Sonakshi Sinha lit up the night, culminating the event on a glamorous note . She also unveiled ‘DeltinOne’, an exclusive mobile app created for Deltin’s esteemed patrons.

This app brings together, in one seamless elegant platform, Seamless Travel, Luxury Stays, Curated Experiences, Bespoke Privileges, Exclusive Rewards, Relationship Manager & Assistance and a lot more for Deltin members across the properties, elevating their overall Deltin Life experience.

Speaking about the success of the event, Manoj Jain, COO, Delta Corp, said:
“The Deltin Star Weekend – Diamond Edition was a magnificent celebration of luxury, entertainment, thrill and unforgettable experiences. From high-stakes gaming and spectacular performances to dazzling showcases, every detail was curated to reflect the grandeur that defines Deltin. This edition reaffirmed our promise of delivering world-class experiences and memorable moments to our guests — and we’re just getting started. We look forward to hosting many more such iconic celebrations that continue to raise the bar for indulgence and experiential entertainment in India.”

Mr. Jain further added, “We extend our heartfelt gratitude to Solitario, our bling partner, for adding an extraordinary sparkle to the celebration with their stunning diamond creations. Their association truly helped us shine brighter this year.”

From its vibrant gaming floors to its stunning celebrity line-up, Deltin Star Weekend – Diamond Edition delivered an unforgettable celebration for all in attendance. With this landmark edition, Deltin once again reaffirmed its position as the frontrunner in luxury gaming and entertainment in India.

Deltin Star Weekend – Diamond Edition Dazzles With Four Days Of Luxury, Entertainment, Diamonds And Celebrities

Sportsbaazi Kicks Off New Brand Campaign With Robin Uthappa, Celebrating The Science Of Sports Trading...

~ “Ye Dil. Dimag. Data Ka Game Hai” introduces fans to a world of data, discipline, and decision-making~

India’s leading sports trading platform, SportsBaazi, has launched its latest campaign, “Ye Dil. Dimag. Data Ka Game Hai”, spotlighting World Cup winner, life coach, motivational speaker, and now sports trader, Robin Uthappa. The campaign goes beyond a promotional exercise to build awareness and trust in sports trading as a strategic, skill-based format, tapping into the emotional, intellectual, and analytical fabric of modern-day sports fans.

Launched in sync with the IPL 2025 season, the campaign positions sports trading as a new-age engagement model where fans shift from passive viewership to active participation by trading on live match moments. With Robin Uthappa at the forefront, the campaign challenges stereotypes around sports trading by showcasing the sport as a field of discipline, data, and decision-making—not just chance.

Known for his fearless gameplay and strategic batting approach, Robin embodies the very ethos of a sports trader- sharp, analytical, and composed under pressure. In a series of campaign films, Robin educates traders about the thought process one needs to employ during trading in live match moments, drawing from deep game knowledge and real-time insights.

Robin Uthappa, said, “What attracted me to this campaign was the philosophy behind it. I’ve always believed that great performance on the field or in life comes down to clarity, preparation, and discipline. Sports trading is a game of insight, pattern recognition, and strategic timing. I see it as a natural evolution for the serious sports fan. If my journey can inspire even a few to explore it with the right mindset, I’ll consider it a win.”

Puneet Dua, Chief Marketing Officer, SportsBaazi, said “This campaign is not just about awareness—it’s about sparking a movement. At SportsBaazi, our vision is to legitimize sports trading as India’s next big skill-based format. We’re building a space for serious sports fans—those who bring intellect, preparation, and strategy to their gameplay. Robin Uthappa’s evolution from cricketer to life coach to sports trader perfectly aligns with the mindset we want to cultivate — composed, thoughtful, and data driven. With IPL 2025 energizing the nation, we’re excited to amplify this narrative across India’s sports-loving heartland.”

But Uthappa’s role goes far deeper than screen presence. In creative workshops with the SportsBaazi team, he reimagined the platform’s core slogan. “While we began with ‘Dil. Dimag. Data’, Robin added a fourth ‘D’: Discipline. That struck a chord. So much so, it became the name of our flagship podcast — Dimag. Data. Discipline — hosted in collaboration with him,” added Dua.

The campaign films will be live across digital platforms including JioCinema, YouTube, and Instagram—especially targeting Tier-II and Tier-III audiences with rising digital access and deeply passionate affinity towards sport. With IPL 2025 as the cultural backdrop, SportsBaazi is not just marketing a product, it’s championing a cultural shift, turning cricket fans into active sports traders who trade with heart, mind, and method.

Campaign Link: Ye Dil. Dimag. Data ka game hai

Sportsbaazi Kicks Off New Brand Campaign With Robin Uthappa, Celebrating The Science Of Sports Trading

Deltin Announces iMMORTALS Season 2: A Fusion Of High-Stakes Poker, Premium Giveaways And Futuristic Vibes...

Deltin, India’s leading gaming and entertainment brand, is thrilled to announce the return of its flagship poker festival, ‘iMMORTALS’ – Season 2. The same will be hosted at Deltin Royale ,Goa, India’s most iconic floating casino destination, between 18th to 25th March 2025.

Building on the tremendous success of its inaugural edition, the second season has been reimagined with a futuristic theme, symbolizing intelligence, wit, and advancement—signified by the lowercase ‘i’ in iMMORTALS.

The event is all set to take place from March 18^th -25^th, 2025. The festival will feature the first ever edition of PLO 5 card tournament, an exciting mix of leaderboard prizes, daily lucky draws, and a mega freeroll on the grand finale day on 25^th March. Poker enthusiasts registering for ‘iMMORTALS’ would stand a chance to win an array of premium giveaways and cash prizes, including latest iPhones, Apple Watches, AirPods, Mont Blanc pens, Marshall Headphones and much more, making this a not-to-miss event.

“We are thrilled to bring back iMMORTALS for its second edition, elevating the poker experience with a futuristic theme and unmatched rewards. iMMORTALS has already become the largest poker cash festival organised in India and participating here is not just about winning but also about enjoying the thrill of competition along with the experience we have curated for every guest. We are excited to welcome the finest poker players in India to Deltin Royale, as this festival represents our commitment to providing outstanding gaming experiences and entertainment,” said Mr. Manoj Jain, COO of Delta Corp Ltd.

On March 25th, iMMORTALS will culminate in an exclusive after-party and award ceremony named ‘iMMORTALS NIGHT’, – an iconic event to celebrate the players’ poker prowess. Along with the never-before-seen entertainment, guests will have the opportunity to engage with the electrifying beats of DJ Julia Bliss and experience an unforgettable performance by India’s famous mentalist and mind reader Suhani Shah.

For more information about iMMORTALS and to register, please visit the event website: www.deltin.com/immortals or call the hotline number 90110 13514

Deltin Announces iMMORTALS Season 2: A Fusion Of High-Stakes Poker, Premium Giveaways, And Futuristic Vibes