Rush By Hike Unveils Its Maiden Campaign #Chalojeetkichaal With Krushna Abhishek To Champion Skill-Based Gaming In India...

~Celebrating India’s smart causal gamers, the campaign rolls out across TV, Radio, and Digital in high-growth markets.~

India’s real-money gaming scene just got a turbocharge of fun and desi flair. Rush, the leading skill-based casual gaming platform from Hike, has unveiled its first-ever brand campaign, #ChaloJeetKiChaal, starring none other than actor-comedian Krushna Abhishek. Brimming with humour, hustle, and classic everyday jugaad, the campaign celebrates the sharp-minded, quick-footed players of Bharat who turn life’s curveballs into game-winning moments.

 

Marking Rush’s most ambitious communications push yet, the five-week campaign goes live across TV, radio, and digital starting June 10, aiming to reach over 20 million users in India’s fast-growing Hindi-speaking markets.

At its core, #ChaloJeetKiChaal celebrates everyday champions, those who navigate life’s plot twists with skill, hustle, and heart, turning daily challenges into moments of victory. With Rush’s flagship game, Ludo, as the hero, Krushna Abhishek brings his signature high-energy charm and street-smart comedy to the forefront, proving that in both life and gaming, bold moves and smart thinking are the ultimate power combo.

“#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Manish Kumar, CFO, Hike.

By blending aspirational storytelling with colloquial flair, the campaign hits the sweet spot for young, ambition-driven India especially in Tier 2 and Tier 3 cities where value, status, and entertainment converge in one super app.

“India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Manish Kumar, CFO, Hike. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”

Backing the Buzz with Big Moves, Rush is pulling out all the stops to take this campaign to the next level:

• 360° media rollout spanning television, radio, and digital to build omnichannel visibility.
• High-impact performance marketing across Meta and Google aimed at quality user acquisition via celebrity integrations with Manisha Rani, Sunny Singh, and Nitish Rana.
• Driving deeper market penetration through targeted vernacular campaigns and culturally-rooted storytelling, led by regional influencers who bring local flavor and authentic relevance to the Rush narrative.
• In-app and social media contests to fire up community participation and competitive spirit.

At the heart of the campaign is the Leedo Champions League, Rush Ludo’s flagship tournament offering high-value rewards such as cash prizes, gadgets, and vehicles, reinforcing the platform’s promise of skill-based play and real-world gains.

As India’s online gaming market evolves, Rush is taking a stand with the message gaming success should be earned, not lucked into. The campaign reinforces that Rush Ludo is 100% skill-based, with gameplay that rewards smart decisions and strategic thinking. Reinforcing this stand, the platform continues to invest in user education around game mechanics and transparent matchmaking systems, ensuring that every win is a true reflection of the player’s skill.

So, get ready to play smart and win big. As Krushna Abhishek brings the heat with #ChaloJeetKiChaal.

Rush By Hike Unveils Its Maiden Campaign #Chalojeetkichaal With Krushna Abhishek To Champion Skill-Based Gaming In India

Vaibhav Parashar’s Agency “VPCRAFT Models Management” Is At The Top In Mumbai, Working In Print And Catalogue Media...

Mumbai. Thousands of girls come to Mumbai every day to become models, but they do not know how to get work in this field. Mumbai-based agency “Vpcraft models management” is a company that has so far made a career for thousands of girls in the field of modeling. Vaibhav Parashar is the owner of this company, who is a resident of Gopalganj district of Bihar. After getting an engineering degree, he came to Mumbai and after a lot of hard work and struggle, he achieved this position and earned a lot of name. His company is considered to be the most established agency in Mumbai in the print media sector since 2016.

Vpcraft models management is a trusted media/advertising agency based in Mumbai. Vpcraft usually gets artists work for projects, provides important guidance in building their career.

Vaibhav Parashar is the owner of Mumbai based media/advertising agency and model management company Vpcraft models management. This company mainly works with artists and models, and provides model management services. Countless girls became models by joining this company and then moved beyond modeling and are working in TV serials and films.

50 percent of the models in the hoardings across the country are from Vpcraft models management which is a great achievement. Many big brands are working with this agency. Models for many big jewellery brands including Manubhai Jewellers, MJR Jewellers, Divyam Jewellers and Ivana by Jindal are also managed by Vpcraft.

This agency, which has been working for the last 8 years, is number one and provides placements to models wherever they are needed. This company manages models not only in Mumbai but also in many other cities of the country. The company provides work to the models from states like Delhi, Rajasthan, Gujarat, Punjab, Uttarakhand and Uttar Pradesh in their own areas which is its unique feature.

 

Vaibhav Parashar’s Agency “VPCRAFT Models Management” Is At The Top In Mumbai, Working In Print And Catalogue Media

Jindal Rice Mills Launches Nourifyme – A Fortified Nutrition Brand To Fight Malnutrition In India...

New range of Fortified Rice, Basmati, and Wheat Atta launched in Chandigarh aims to improve everyday nutrition and support India’s national health goals

Chandigarh, June 9, 2025 –  In a significant stride toward India’s nutritional transformation, Jindal Rice Mills announced the official launch of Nourifyme, a new consumer brand offering a range of Fortified Rice, Fortified Basmati Rice, and Fortified Wheat Atta. The launch took place at the Taj Chandigarh during a high-profile industry event titled “Unlocking Market Potential: Advancing Fortified Rice in Punjab.”

Gracing the occasion as Chief Guest, Shri Tarunpreet Singh Sond, Hon’ble Minister, Industry & Commerce, Rural Development & Panchayats,  Tourism and Cultural Affairs, Investment Promotion, Hospitality, and Labour, Government of Punjab, delivered the keynote address. In his remarks, the Minister emphasized the government’s commitment to food fortification as a national priority.

“Rice fortification is a crucial component of India’s battle against hidden hunger. As we scale up fortified rice distribution across government schemes, initiatives like this are essential to extend these benefits to retail consumers. I commend Jindal Rice Mills for taking this forward-looking step toward public health,” said Shri Tarunpreet Singh Sond.

Nourifyme is a response to India’s growing need for nutrient-rich, affordable staple foods, aimed at addressing widespread micronutrient deficiencies. The brand draws on decades of milling expertise, now aligned with national nutrition goals.

“By combining our legacy in rice milling with science-backed fortification, Nourifyme brings together quality, taste, and health in one plate,” added Vishal Gupta, Co-Founder at Jindal Rice Mills.

“With Nourifyme, we are not just launching a product line—we are launching a mission to put better nutrition in every Indian kitchen,” said Ankit Jindal, Co-Founder at Jindal Rice Mills.

The Nourifyme range is enriched with a scientifically chosen blend of essential micronutrients aimed at addressing widespread nutritional deficiencies in India. Each product is fortified with Iron to combat anemia and support cognitive development, Folic Acid to aid in cell growth and maternal health, and Vitamin B12 for nerve function and red blood cell formation. In addition, Zinc is included to strengthen immunity and aid healing, while Vitamin A supports vision and overall immune health. Together, these nutrients play a vital role in promoting better health outcomes for individuals and families across age groups.

“Malnutrition affects 37% of children under 6 yrs of age and these children in particularly girls grow into adolescence with protein and micronutrient deficiency, contributing to the problem of anemia in reproductive ages.  Anemia affects 57% of women in reproductive ages and 52% women suffer anemia during pregnancy (NFHS-6). Malnutrition and deficiency of micronutrients in particularly iron, folic acid, and Vitamin B12 – are major concerns among women of reproductive age.  These contribute to rising anemia among women in reproductive age during pregnancy,” Dr. Neena Malhotra, Prof. & Head, Deptt. of Obstetrics & Gynecology, AIIMS, New Delhi.

Despite National programmes on Anemia Prevention, the prevalence of anemia has not shown a decline. There is therefore a strong need to go beyond supplementation with iron and Folic acid tablets. Staple food fortification with micronutrients is a good option with proven benefits improving anemia on a large scale. Fortifying staple foods, wheat flour, rice or edible oils with essential micronutrient will improve nutrition and well – being of women in India.  I strongly advocate the inclusion of fortified foods in everyday diets to reduce risks of anemia and support healthy pregnancies,” added Dr. Neena Malhotra.

The event also showcased Nourifyme’s strong collaboration with global nonprofit TechnoServe, which leads the Millers for Nutrition – Asia program. This program supports rice millers across South Asia in adopting fortification best practices to improve public health outcomes.

Opening the event, Mr. Abhishek Shukla, Country Program Manager, Millers for Nutrition – India, outlined the importance of private sector innovation in solving national nutrition challenges.

“Millers are at the heart of India’s food system. When they step forward to fortify, they don’t just shift business—they shift lives. We are proud to support millers like Jindal Rice Mills in expanding the reach of fortified staples,” said Abhishek Shukla.

The Nourifyme range will be made available through key retail and distribution channels, with plans to expand across northern and eastern India in the coming quarters. A launch video showcasing the vision and product portfolio was screened during the event, followed by a product showcase where guests could experience the look, feel, and packaging of the full Nourifyme lineup.

White Spoon Fortified Basmati Rice, developed by Anand Agro Industries, was also launched today alongside Nourifyme. Fortified with Iron, Zinc, Folic Acid, B3 and B12 Vitamins, White Spoon is crafted to support better nutrition outcomes across communities. With a focus on both consumer markets and welfare distribution, it reinforces the commitment to combating hidden hunger through everyday staples.

The event concluded with a vote of thanks from Mr. Shubham Mishra, Food Fortification Manager, Millers for Nutrition India, who reiterated the importance of joint action.

“India’s fight against malnutrition needs both scale and innovation. It’s partnerships like this—between committed entrepreneurs and enabling institutions—that make change possible,” said Shubham Mishra.

The event was attended by leading millers from Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir, along with members of the food processing industry, nutrition advocates, and development sector professionals.

With Nourifyme, Jindal Rice Mills aims to position itself as a trusted household brand for fortified staples, contributing to the national goal of a malnutrition-free India.

About Jindal Rice Mills

Jindal Rice Mills is a trusted name in India’s rice milling industry, known for its commitment to quality, innovation, and nutrition. With decades of experience in sourcing, processing, and supplying premium grains, the company is now leading the charge in fortified food solutions through its new brand, Nourifyme. Rooted in Punjab and serving markets across India, Jindal Rice Mills is dedicated to building a healthier, well-nourished nation.

About Millers for Nutrition

Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Bühler, dsm-firmenich, Mühlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at http://www.millersfornutrition.com/

(L to R) Bharat Bhushan Bansal, Ankit Jindal, Dr. Neena Malhotra, Vishal Gupta, and Deepti Gulati

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(L to R) Vishal Gupta, Shubham Mishra, Punjab Cabinet Minister Tarunpreet Singh Sond, Ankit Jindal, Abhishek Shukla.

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Jindal Rice Mills Launches Nourifyme – A Fortified Nutrition Brand To Fight Malnutrition In India

Eminent Scientist H. E Prof. Dr. Madhu Krishan Honoured As Chief Guest At MIT World Peace Dome, Pune...

Best Nation Builder Award Conferred Upon Mit Chancellor Prof. Dr. Vishwanath Karad

The prestigious World Peace Conference held at the iconic World Peace Dome, MIT World Peace University, Pune, witnessed the presence of globally renowned peace ambassador and eminent scientist His Eminence Prof. Dr. Madhu Krishan as the Chief Guest. Prof. Dr. Krishan is the Founder and Chairman cum Chief Chancellor of The American University USA (AUGP USA) and The United Nations University for Global Peace (UNUGP USA), along with Young Scientists University, USA.

During this momentous occasion, Prof. Dr. Vishwanath Karad, the Chancellor of MIT University, was conferred with the Best Nation Builder Award, the Human Excellence Platinum Award, the Angel & Proponent of Peace Award from AUGP USA, and the Peace Ambassador Award from UNUGP USA, in recognition of his visionary contribution to nation-building through education and peace initiatives.

The event was jointly organized by AUGP USA and MIT University, India, and brought together esteemed personalities from across the globe, including senior scientists from the USA, UK, Europe, and distinguished ambassadors and diplomats. Among the notable speakers was Dr. Vijay Das, a senior scientist from the USA, who delivered a compelling address on the global relevance of peace and scientific diplomacy.

MIT students contributed melodiously to the spirit of the event by performing original compositions on the themes of peace, love, and unity, composed by Dr. Pradeep Waghmare, a Senate Member of AUGP USA.

Dignitaries from both institutions shared their thoughts, including MIT’s Vice Chancellor, Pro-Vice Chancellor, and Managing Trustee Mr. Rahul Karad. From AUGP USA, the forum was graced by Dr. Anish Vijagat, Dr. Pradeep Waghmare, and Senate Members:

Dr. Julia Anish Vijagat, Sadhna Kadam, Prajkta Rathod, Dr. Ajit Kumar Farande, Dr. Suhasini Farande, Dr. Vijay Bhupani, Rekha Borde, Adv. Ravindra Yadav, Shilpa Yadav, Johnson Paulus, Premchand Londe, Avinash Waghmare, Charles Sathralkar, and Peace & Nation Builders: Dr. Vipin Timothy B., Prashanth, Deepak, Tushar, among others.

As a tribute to Indian heritage and cinematic legacy, Prof. Dr. Madhu Krishan and his team visited the Raj Kapoor Museum, located within the MIT campus, and offered a floral homage (Shraddhanjali) to the late legend. In alignment with global environmental goals, the team also planted seven trees on campus as a symbol of ecological responsibility.

International dignitaries, including H.E. Prof. Dr. Sir Lakshman Madhurasinghe, Vice Chancellor and Senior International Governor of AUGP & UNUGP USA, H.E. Amb. Dr. Mohammad Aasim Rajik (UAE & Middle East Chapter), and H.E. Amb. Dr. Neeraj Tandon (India Chapter), conveyed their heartfelt congratulations to all award recipients.

On behalf of the global board of Governors and Senate Members of AUGP & UNUGP across 120 countries,

H.E. Amb. Dr. Daljeet Kaur, Ambassador of AUGP & UNUGP USA, extended her sincere congratulations and appreciation to all awardees for their continued commitment to the cause of peace, excellence, and humanity.

Issued by:

Her Excellency Amb. Dr. Daljeet Kaur

Ambassador, The American University USA (AUGP)

United Nations University for Global Peace USA (UNUGP)

  

Eminent Scientist H. E Prof. Dr. Madhu Krishan Honoured As Chief Guest At MIT World Peace Dome, Pune

WOW Vastra Takes over the World at Prestigious Cannes Film Festival 2025...

Rachanaa Jain who is a British Singer and Actress is shining in a Stunning Peacock Royale Lehenga with 6 Metres dramatic train along with Gold Temple Jewellery on the red carpet at Cannes Film Festival designed by Smrutha Santhosh, Founder of Styling by Wow Vastra.

This lehenga is designed as a tribute to heritage and divinity, the ensemble captivated the global stage with its bold narrative and meticulous artistry. Featuring a dramatic train made from cruelty-free artificial peacock feathers, the look embodied symbolism, elegance, and storytelling.

Styling by Wow Vastra the Couture Label has the tagline of “The Complete Look”. This philosophy defines Styling by Wow Vastra. Smrutha’s signature niche lies in creating Indo-Western outfits using authentic Indian fabrics — especially silks like Kanchivaram and Banarasi — and transforming them into silhouettes that blend tradition with modernity. From concept to completion, Smrutha offers head-to-toe styling, curating complete looks that include custom outfits, jewelry, and accessories — all available for purchase through her brand.

Styling by Wow Vastra made an unforgettable red-carpet debut. Bridging traditional South Indian craftsmanship with modern international flair, Smrutha unveiled a masterpiece that was as much about identity as it was about fashion.

The creation was a labour of deep craftsmanship:

• 240 hours of handwoven Kanchivaram silk
• 250 hours of intricate Aari embroidery with peacock and temple motifs
• 150 hours dedicated to feather artistry
• Antique-style temple jewelry engraved with goddess icons
• Every detail reflected reverence for culture, while embracing the language of global couture.

“I didn’t want to make just a dress,” says Smrutha. “I wanted to tell a story — one that honours our roots while imagining our future.”

Her clients don’t just wear outfits — they wear an experience, one rooted in culture and elevated by style.

Beyond Cannes, Smrutha also designed costumes for Rachanaa Jain’s upcoming international film “Bling Power,” which is a fusion of Bollywood and Hollywood reinforcing her growing influence at the intersection of fashion and cinema.

For her own Cannes appearance, Smrutha wore a contemporary-draped Ahimsa silk Kanchivaram saree, styled with structured shoulders and antique temple jewelry — a striking balance of strength, sustainability, and softness. Her look paid homage to timeless Indian craftsmanship while celebrating the empowered global woman.

But behind the glamour lies a deeper mission.

Through Wow Vastra, Smrutha collaborates with women artisans from rural and underrepresented communities, many of whom are rebuilding their lives after personal hardships. By offering dignified employment, skill development, and creative collaboration, she ensures that each garment carries the hands and hearts of resilient women.

“This is not just fashion,” she says. “It’s purpose-driven design.”

As Styling by Wow Vastra steps onto the global stage, it’s clear: this is South Indian culture not referenced, but leading. Rooted in tradition, designed for the future, and styled with soul — this is couture with a conscience.

Connect with Styling by Wow Vastra:

www.wowvastra.com

Instagram: @stylingbywowvastra

• WhatsApp: +44 7894 533418

WOW Vastra Takes over the World at Prestigious Cannes Film Festival 2025